Wednesday, April 03, 2013
Publishing Makes Strange Bedfellows
Man. Originally billed as featuring "The World's Best Fiction & Cartoons", Adam had, by 1949, changed its editorial tack, and was now promoted as a more "red-blooded" men's magazine, emphasising real-life adventure, sports stories and straight-shootin' westerns. The cover for the August 1949 edition shown here, illustrated by Hart Amos, gives a pretty clear idea about the intended audience for the "new-look" Adam.